Digital Marketing trends for 2021
2020 was unpredictable , due to the pandemic people spent a lot more time on social media, and video conferencing became the norm. This has led to a major shift in the way brands connect with their consumers. Now let us see what are the trends that are going to continue in 2021 and what are the new Digital Marketing Trends to look out for in 2021.
More goodwill and purpose-driven missions
It’s impossible for consumers to connect with brands that they see as 'shady' or insincere. Why would they want to invest in something that they can’t trust or don’t believe in? This is why connection will be pivotal for brands that want to remain trusted sources in 2021.
Now more than ever, brands are having to dig deep to find out how to flourish in turbulent times.
UGC to enhance the customer experience
Customer experience has never been more important.
Consumers crave enjoyable experiences with brands that are easy and memorable. They want proof before they buy and they want to be reassured - after all, no one wants to make the wrong decision.
UGC has long been an effective way for brands to forge relationships with their customers and provide social proof, and this will be a common theme in 2021 as well.
Increase in voice and visual search
An increasing number of consumers are searching via voice-activated tools like Alexa. Perhaps that’s due to people have been stuck at home, with limited opportunities for conversation, or perhaps it’s simply because this type of technology is more readily available
But it’s not just voice search that will prevail in 2021 - we can also expect other creative search methods to rise to the top, like visual search.
Tools like Google Lens enable consumers can search for whatever they can see. This means marketers will need to focus even more on image alt-text and sitemaps for images. Over the next year, visuals will become increasingly important in the SEO game.
An emphasis on sustainability
81% of consumers strongly feel that companies should help improve the environment.
It’s a number that’s not that surprising. Over the past couple of years we’ve seen a shift in brands moving towards a more sustainable future, whether it’s through the materials they use, the packaging, their systems, or something else.
The hunt for a greener planet continues, and consumers are actively seeking out brands that are purpose-driven and conscious about the environment. As the world remains a fragile
place, it will be key for brands to reiterate their sustainability in 2021.