Artificial intelligence is an umbrella term that covers several different technologies, like machine learning, computer vision, natural language processing, deep learning, and more.
At their core, though, all of these technologies help machines perform specific cognitive tasks as well as or better than humans.
Your favorite voice assistant, like Alexa or Siri, understands your words just like another person, then responds in kind—all using AI.
Amazon and Netflix use AI recommendation engines to offer up products and movies you might like, making assumptions about your preferences just like a fellow product or movie enthusiast might.
AI in Social Media tools :
Use historical social media data to learn what works and what to post next, then help you produce social media posts at scale.
AI can automatically develop creative and messaging in your brand voice across platforms, including on Facebook and Instagram.
AI can analyze your audience and help you manage your work across different social channels.
AI-powered tools are being deployed today by brands to:
Create social media posts.
Figure out what posts work best.
Measure brand and trends across social platforms.
Write social ads.
Decrease management time and costs across platforms
These technologies analyze large datasets. They don’t just crunch numbers, though. They use advanced computer science techniques and superior computational firepower to extract insights from data. These insights can then be used to make predictions, recommendations, and decisions.