Your's Socially | Social Media Trends 2021
Updated: Mar 2
2020 has helped all us to stay socially active from home , as a result we can see a lot more updates and changing trends in Social Media. These changes present a whole new challenge for social media marketers and brands. Marketers have to be aware of latest trends influencing the future of social media and evolve accordingly. Here are some important social trends to know for 2021.
Growth in Social Commerce:
Social media industry constantly adapting to enhance the user experience, we’re seeing more features and tools that support quick and easy shopping. Instagram, for instance, allows you to add product tags and enable easy checkout without ever leaving the platform. On Face book, you can set up a Shop that people can browse and buy right on the platform.
When the audience views a products and likes it they can directly purchase it from the social networking site without having to go to the concerned website.
Keep in mind that Social Media referrals can influence the purchase decisions of 71% of users.
Live-streams and an increase in influencer content
Stay at home orders meant events were canceled, and consumers were unable to
attend in-person events. They weren’t even able to socialize with their friends and family.
Human-drive content like influencer live-streams can create trust, and tap into the 'in-the-moment' connection that 2020 consumers crave. Influencers took to the platform to promote their favorite products during live events. What’s more, the livestreams were shoppable, which meant viewers could make purchases while they were watching.
Purpose-driven campaigns to take center stage
While social media has always driven engagement with causes, the global pandemic has shined an even brighter spotlight on these causes. People want to help more than ever, and they expect brands to pitch in.
In fact, 74% of respondents in a Twitter survey want brands to showcase acts of kindness. And 77% feel more positively about brands that try to support society during this crisis.
So even for 2021, we’re likely to see brands helping out however they can through purpose-driven social media campaigns.
Inclusivity will matter more than ever
Brands are increasingly under pressure to make meaningful strides for inclusion in their business operations and marketing. Audiences are more aware than ever that they have plenty of options, leading them to put their money behind companies that show investment in the communities and issues they are passionate about.
So in 2021, inclusivity will become an even bigger focus for brands that want to build deeper connections with their customers. If your brand’s social presence doesn’t reflect your audience’s views on identity and diversity, you’ll end up missing a crucial opportunity to connect with them
Now you know about few trends to watch out for 2021 and adapt your Social strategy according to the current Social trends.